Positioned in the heart of Officer and in close vicinity to five key offerings (eg. education, recreation, transport, retail and accessibility), ‘Cherrington’ is an intimate development.
Vive Group were asked to create a brandmark that would differentiate the project from the vast competition within its immediate vicinity.
The unique and central location of this site is what Vive Group used to help position this distinct brandmark.
The cherry blossom flower has five points which Vive utilised to highlight each of the five key selling points offered by Cherrington.
With the majority of competitors in the area voicing a retail tone, Vive was able to create a distinctive brand voice for Cherrington.
Successful deliverables for the project include: brandmark development, creative strategy, signage, photography, styling, sales office fit out, website design and development and print collateral.