Launched in April 2015, Delaray is a new community by Villawood Properties.
Located in the suburb of Clyde North in Melbourne’s highly competitive South Eastern growth corridor, Delaray is targeted to second and subsequent homebuyers.
Vive Group was commissioned to develop a project brand emphasising the future community’s key attributes and premium facilities. The name ‘Delaray’ was devised as a derivative of ‘Del Ray’ meaning ‘of the kings’ with the main positioning statement of ‘Nothing Compares’.
A contemporary, regal-style emblem was designed, using icons representing the project’s facilities.
Delaray achieved an unprecedented sales rate of over 25 lots per month since launch.
Vive Group’s successful deliverables include: brand identity, lifestyle photography with talent, main brochure and supporting sales materials, online banner ads, press ads, billboards, sales office signage and interior design.