Mayfield Lamps / Mayfield Pty Ltd.

OVERVIEW

Vive Group has had the Mayfield brand since 2008. Our mission was to increase brand awareness for Mayfield’s target audiences, who were retail and commercial businesses such as architects and interior design firms.

Using the brandmark as inspiration, we developed a secondary visual language to lift Mayfield to new captivating and contemporary heights.

RESULT

The new-look catalogues and Special Projects brochure were launched at a designer trade expo. They were particularly well received and gained Mayfield high levels of traffic and enquiry.

Taking the brand’s themes into its showroom also unified the space and created a dramatic yet engaging atmosphere that exuded the essence of Mayfield.

Successful deliverables for the brand include: yearly catalogue, special projects brochure, photography consultation and art direction, office signage, showroom interior POS design, magazine advertising.

Mayfield Logo

70th Anniversary Catalogue.

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mayfield_cover2

mayfield_inside1

mayfield_inside2

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Yearly catalogue.

Mayfield Brochure

Mayfield Brochure

Mayfield Booklet 2013

Mayfield Booklet 2013

Mayfield Booklet 2013 2

Mayfield Booklet 2013 4

Special projects brochure.

Mayfield Booklet

Direct mail.

Mayfield DL Card

Mayfield DL Card2

 

Showroom POS.

Mayfield Interior