Vive Group has had the Mayfield brand since 2008. Our mission was to increase brand awareness for Mayfield’s target audiences, who were retail and commercial businesses such as architects and interior design firms.
Using the brandmark as inspiration, we developed a secondary visual language to lift Mayfield to new captivating and contemporary heights.
The new-look catalogues and Special Projects brochure were launched at a designer trade expo. They were particularly well received and gained Mayfield high levels of traffic and enquiry.
Taking the brand’s themes into its showroom also unified the space and created a dramatic yet engaging atmosphere that exuded the essence of Mayfield.
Successful deliverables for the brand include: yearly catalogue, special projects brochure, photography consultation and art direction, office signage, showroom interior POS design, magazine advertising.