In 2017, Vive Group was briefed by development and project management specialist, McIvor Group, to develop a new corporate brand identity and digital presence. While the company was a start-up and boutique in size, the expertise, completed projects and results were extremely impressive. The branding challenge was to capture this small/big dichotomy and to convey the personality of the brand.
The brand identity that Vive Group developed for the McIvor Group is reflective of the no-nonsense attitude and dynamism at the heart of the company. Utilising a striking black and white colour palette – with silver highlights – the brand look and feel is premium, smart and unmistakably contemporary. With the mirroring of the letter ‘V’, the contemporary wordform takes on a dynamic constructed presence. It also symbolises the connection and ‘working with people to achieve the best outcome’ approach that McIvor Group is all about.
The brand roll-out includes brandmark, visual language, business cards and stationery, digital and communication assets. In addition, Vive Group designed and coded the McIvor Group website.