McIvor Group.

Overview

In 2017, Vive Group was briefed by development and project management specialist, McIvor Group, to develop a new corporate brand identity and digital presence. While the company was a start-up and boutique in size, the expertise, completed projects and results were extremely impressive. The branding challenge was to capture this small/big dichotomy and to convey the personality of the brand.

Result

The brand identity that Vive Group developed for the McIvor Group is reflective of the no-nonsense attitude and dynamism at the heart of the company. Utilising a striking black and white colour palette – with silver highlights – the brand look and feel is premium, smart and unmistakably contemporary.  With the mirroring of the letter ‘V’, the contemporary wordform takes on a dynamic constructed presence. It also symbolises the connection and ‘working with people to achieve the best outcome’ approach that McIvor Group is all about.

The brand roll-out includes brandmark, visual language, business cards and stationery, digital and communication assets. In addition, Vive Group designed and coded the McIvor Group website.

McIvor Group Logo

DIGITAL.

McIvor Group Digital Web

 

STATIONERY.

McIvor Group Business Cards