Brown Property Group approached Vive Group to develop the brand and identity of their very first shopping centre, The Avenue Village Shopping Centre. A B2C cross-platform website was required to be developed.
With strong competitors in the Cranbourne North area, Vive Group positioned the shopping centre as ‘Your Everyday Local’.
Organic textures and colour tones conveyed the fresh and local convenience of its retailers and created an overall relaxed community feel both on the ground and online.
The grand opening event was organised to support the official commencement of all retailers and it successfully welcomed over 500 visitors. Over the following 6 months we maintained ongoing campaigns both conventional and online, resulting in The Avenue Village Shopping Centre effectively developing a loyal community of shoppers.
Successful deliverables: Brand development & positioning, creative strategy, signage, responsive website, social media campaigns, direct mail, campaign promotion, Grand Opening event, event management and support collateral.