UDIA (Vic) was the host of the 2013 UDIA National Congress. Vive Group was engaged to promote and attract delegates of the 2012 Congress in Perth by creating a strong interest and a lasting impression of the upcoming 2013 Congress to be held in Victoria.
With the theme ‘Population – Vision for a Nation’, Vive Group aligned the conference teaser, which was showcased at the Perth UDIA Congress, with the delegate’s gift provided on the day, thus promoting the 2013 Congress. This ensured delegates walked away with the congress’ theme strongly implanted in their minds.
The animated, multimedia-based, visual presentation took the viewers through Australia’s population statistics and points of interest, both on the population theme and the host city of Melbourne in a fun, interesting, and memorable way.
Successful deliverables for the project include; brand development, script writing, multimedia piece with voice over direction, eDMs, event Menu and Program, and event signage.