Fig. 1.0
Project: Intrapac Projects - Meadow Springs
Objective: Create a brand identity that captures the down to earth essence of the Meadow Springs site, as well as represent its accessibility and convenience, whilst speaking to a specified target market. A vibrant colour palette and design with stylised textures creates good cut-through amongst competitors
Execution: Communicate this brand through photography, print collateral, signage and website
Fig. 2.0
Project: PEET - Livingston, Cranbourne East
Objective: Create a brand identity that captures the Village chic essence of the Livingston site. The brand speaks to a demographic of upgraders in a nostalgic and stylised tone. The unique photography style and bold colour palette creates a distinctive visual presence in a busy market segment
Execution: Communicate this brand through photography, print collateral, signage, digital and website
Fig. 3.0
Project: Apsire, Plumpton
Objective: Develop branding, positioning and launch of a residential development in the northern suburbs of Melbourne
Execution: Creative concept, design and execution of sales office fit-out, press ads, signage, print & point of sale collateral
Fig. 4.0
Project: Peet Limited - Aston
Objective: Create a fresh and innovative brand for one of four new Peet communities in Melbourne’s North that both worked together with the other 3 projects, yet remained distinctive and individually competitive in its positioning by creating a strong cut-through against nearby estates
Execution: Communicate this brand through photography, print collateral, signage, website, artist impressions, merchandise, sales office, and print and digital advertising web and sales office.
Fig. 5.0
Project: red23 Corporate Brochure
Objective: Produce a unique and professional brochure to communicate red23's services and experience using crisp design and specialist print production
Execution: Creative concept, design & print production
Fig. 6.0
Project: Peet RePeet National Campaign
Objective: Develop & implement a statewide campaign
across all Peet Victorian projects
Execution: Creative concept, design and execute press ads,
radio messages, print & point of sale collateral
Fig. 7.0
Project: 2011 Good Friday Appeal
Objective: Develop and implement a fresh statewide campaign
for Villawood Properties and Henley Homes and their involvement with the Good Friday Appeal for their charity auction house.
Execution: Creative concept, design and execute press ads,
signage, print & point of sale collateral.
Fig. 8.0
Project: Elloura Nagmabie
Objective: Redesign and reposition an existing residential land development to better appeal and target its widely diverse demographic
Execution: Implement sales collateral, sales office fit-out, signage & press advertising
Fig. 9.0
Project: Sandpiper Noosa
Objective: Re-design and reposition an existing apartment development to better target its demographic
Execution: Develop targeted communication plan. Reposition brand and translate brand for signage, press and print mediums
