Artistry Collective – Hawthorn marks the 2nd luxury residential project by JSTE Developments. Consisting of only 7 family-sized apartments and 1 penthouse, this project is a landmark development within the exclusive Rathmines precinct close to private schools, Auburn Village, Glenferrie Road and Camberwell Junction.
Building on the Artistry Collective brand principles, Vive Group delivered a sophisticated, elegant visual identity and marketing communications targeting empty nesters and downsizers in the locality. The project was well received with keen interest upon the opening of the display suite located at the offices of the project sales agency.
Deliverables included brand strategy, brand positioning, lifestyle photography, website, agent's sales book, project brochure and display suite.