History in the making, YourLand Developments is transforming the old Bendigo Brick site in East Bendigo, into a state-of-the-art multi-use business community.
This unique precinct space, BRICKWORKS, will offer the community retail, commercial and industrial opportunities.
Vive Group identified the unique history and strong grounded connections behind the old Bendigo Brick site. With a diverse range of initiatives, offerings and tenancies, a visionary and innovative brand was formed.
Vive broke the mould and set a new standard for a ‘connected business community.’ We created a raw and robust brandmark that highlighted the historical character of the site.
Refreshingly vibrant colours based on earthy tones, are mixed with edgy textures to form an energetic yet functional brand.
Successful deliverables: brandmark, creative strategy, signage, eDMs, press advertising, ROI campaign and brochures.