Naxos is a dynamic and quality-driven engineering firm with its headquarter in Brisbane. Their main focus is on their clients and providing them with premium service to establish longterm partnerships. Naxos engaged Vive Group to develop a corporate brand that will represent their team’s passion, strength and experience.
We identified that Naxos’ USP was the ability to deliver the best results, every time, for its clients. Being family owned and guided by strong family values was also an important factor. Inspired by this and the client’s love of peacocks, the logo design beautifully incorporates subtly the colours of the peacock which represents integrity, nobility, protection and guidance – all genuine values Naxos operates with.
The font styling was reflective of Naxos’ strength and dynamism. The new brand mark sets Naxos’ apart from their competitors.
Successful deliverables; brand strategy, brand positioning, logo, eDM design, eDM build, website, email signatures, letterhead, business card, capability statement, style guide and support corporate collateral.