Polaris 3083 was a community development that encompassed a town centre, apartments, townhouses, shops, business premises, recreational areas and aged care and student accommodation.
Positioned next to Latrobe University, Polaris 3083 covered over 12ha of gently undulating land.
Vive Group developed a brand that incorporated all aspects of this flagship development. The brand was required to work across multiple precincts with a varied range of product offerings.
The project was named ‘Polaris’ after the Northern Star as Bundoora is located in the north of Melbourne.
Successful deliverables: project naming, master brandmark, precinct identity, artist impressions, sales collateral, sales office, website, signage and press advertising.