Delivering on excellence, Paragon at Point Cook is an estate that prides itself on quality amenities, and what better way to capture and showcase the best of what Point Cook Coast has to offer, than to produce a 90sec lifestyle video.
Vive Group was approached by Pask Group to re-ignite Paragon Estate's branding and positioning. A new tagline - 'Let's Play Here'
was implemented, and a focus on quality amenities was introduced by illustrating various facets of Point Cook Coast grouped under 'Leisure', 'Shopping', 'Local' and its new sporting ground, 'Saltwater Reserve'.
By using a combination of branding, still-animated photography and motion video film, Vive Group was able to produce a video that captures the exceptional lifestyle that Paragon at Point Cook has to offer.
Vive Group project-managed the entire production from filming, animating and editing, through to the final output of the video.