Vive Group successfully organised and launched a Grand Opening Carnivale event for Cranbourne North’s newest shopping centre, The Avenue Village Shopping Centre.
The event was primarily centred around a circus theme, to gain cut-through and develop fresh engagement with the target audience, who is accustomed to many local family fun days.
Vive Group offers a full management service for events, and works collaboratively with the client to ensure successful coordination of all elements leading up to the event, on the day itself, and also post-event.
The Avenue Village Shopping Centre was officially opened by the City of Casey Mayor, Amanda Stapledon, and it was an incredible success.
The free family-fun day drew over 500 excited visitors and featured a variety of circus attractions such as jugglers, clowns, balloon artists, face painters, pony rides, mini reptile farm, and the highly-anticipated and incredibly life-like Eesha the Elephant!
Other highlighted attractions Vive Group assisted with during the day included a Cash Grab Machine whereby six lucky contestants won exclusive store offers, a $500 Cheque giveaway for Cranbourne’s CFA team, live music by the FOX FM street team, BPG car giveaway competition which runs until the end of December, exclusive to all Avenue Village shoppers.
Successful deliverables for the event include: Brand development and positioning, creative strategy, photography, signage, design and build of website, eDMs, press ads, direct mail invitations, event management, and support collateral.