Vive Group were engaged to be the lead agency to develop a premium brand identity and story that was to mirror one of Villawood Properties’ signature, renowned projects ‘Alamanda, Point Cook’, which was successfully completed over 15 years ago. This was part of the unique sales strategy to engage past Villawood purchasers and residents living within and the surrounds of Alamanda. The fictious name of “Alamora” was born with a strong positioning line of ‘More to Love’ created.
Stunning photography and unique, highly aspirational brand story were the core attributes that supported the delivery of the marketing strategies, capturing the soul of this masterplanned community.
Through beautifully designed collateral, the extraordinary level of interest surrounding this project was revealed at launch, resulting in on-site camp-outs two days before launch. Even during a Stage 4 COVID-19 lockdown, parties were still virtually lining up to secure their block of choice. The outcome, stages completely sold out both for the public and builder channels.
Successful project deliverables included brand strategy and development, brandmark design, project brochure, stage release collateral, gift box merchandise, design guidelines booklet, website assets, sales office content and signage design.