Corner of King St & Little Bourke St Melbourne
Developed brand name and identity for a residential development soaring 26 levels from the 1860’s bluestone façade of the Great Western Hotel in Melbourne’s CBD. The DKO designed building contains 64 one and two-bedroom apartments at the corner of King and Little Bourke Streets.
A sophisticated yet approachable brand identity was developed that referenced high-end contemporary lifestyle and destination brands. The name Amber acknowledges the original building on the site and references the superb views of the night and morning sky.
The brand roll-out includes signage and hoardings, agent’s books, website and project brochure. Vive Group also managed and directed the on-location photo shoot.