Corner of King St & Little Bourke St Melbourne

Amber brochure page 12
Amber brochure cover
Amber render 1
Amber magazine


Developed brand name and identity for a residential development soaring 26 levels from the 1860’s bluestone façade of the Great Western Hotel in Melbourne’s CBD. The DKO designed building contains 64 one and two-bedroom apartments at the corner of King and Little Bourke Streets.

Amber folder

A sophisticated yet approachable brand identity was developed that referenced high-end contemporary lifestyle and destination brands. The name Amber acknowledges the original building on the site and references the superb views of the night and morning sky.

Amber Website

The brand roll-out includes signage and hoardings, agent’s books, website and project brochure. Vive Group also managed and directed the on-location photo shoot.