Developed experiential graphic piece for Villawood Properties exclusive resident’s only Club Armstrong that not only captures the company’s brand personality but also highlighting the Armstrong community as well as historical reference to the original land.
The artistic, customised graphic piece enhanced and complemented the finish of Club Armstrong's exterior facade. The perforations of the rusted screens showcased Villawood's brand mark icon, sculptural elements found within the development and historical reference of the Geelong Airport site - the elements worked harmoniously as one and emerged as an enchanting story for the viewer.
"The Vive team thoroughly understand the Villawood Properties business and the business ethos of delivering community designed for living and that can be seen at the wonderful Club Armstrong. The external screens were designed and project managed by Vive Group to ensure our company's legacy remains at our flagship project Armstrong, Mt Duneed."
Senior Development Manager