McIvor Group


McIvor Group Brand Strategy
McIvor Brand Identity


Developed new corporate brand identity and digital presence for Mclvor Group, a development and project management specialist. While the company was a start-up and boutique in size, the expertise, completed projects and results were extremely impressive. The branding challenge was to capture this small/big dichotomy and to convey the personality of the brand.

McIvor Group Web Design
McIvor Group Responsive Website

The brand identity that Vive Group developed for McIvor Group is reflective of the no-nonsense attitude and dynamism at the heart of the company. Utilising a striking black and white colour palette – with silver highlights – the brand look and feel is premium, smart and unmistakably contemporary. With the mirroring of the letter ‘V’, the contemporary wordform takes on a dynamic constructed presence. It also symbolises the connection and ‘working with people to achieve the best outcome’ approach that McIvor Group is all about.

McIvor Group Business Card Design

The brand roll-out includes brandmark, visual language, business cards and corporate stationery, digital and communication assets, website design and web development.