Delivering on excellence, Paragon at Point Cook is an estate that prides itself on quality amenities, and what better way to capture and showcase the best of what Point Cook Coast has to offer than to produce a 90sec lifestyle video.
Vive Group was approached by Pask Group to re-ignite Paragon's brand and positioning. A new tagline 'Let's play here' was implemented. The new positioning focused on quality amenities and an introduction of groups where various facets of Point Cook Coast were illustrated under these groups - 'Leisure', 'Shopping', 'Local' and 'Saltwarter Reserve', Point Cook's new sporting ground.
By using a combination of branding, still-animated photography and motion video film, Vive Group produced a video that captured the exceptional lifestyle Paragon had to offer. Vive Group project-managed the entire production from filming, animating and editing, through to the final output of the video.