Developed branding and full suite of marketing collateral for Redstone, a flagship residential project located in the fast-paced growing suburb of Sunbury. The development's masterplan was largely inspired by its natural surrounds - with Redstone Hilltop and Jacksons Creek offering amazing open spaces and parklands. Redstone will also include a major town centre and an exclusive residents’ only club.
It was important to capture the ‘epicness’ of Redstone, hence the grand double-storey sales & information centre was born. Part of the design vision was to bring the nature and the lush greenness of Redstone Hill into the space.
Vive Group developed the interior design of the display office, including internal and external signage, custom furniture, fabricated displays and POS elements to bring the space to life.
Vive came up with the concept of a layered rock wall feature, with textured glass to represent the creekline. The creekline flowed from the masterplan floor sticker, up the back-lite rock wall and to the huge plant wall behind reception. A bold custom approach was taken into the display signage, from hand-painted copper panels and brick cladding finishes, to Augmented Reality activations highlighting key features.
Through bold and audacious approach to the brand and marketing, we were able to generate significant intrigue around the project. Successful deliverables include sales brochures, sales printed material, EDMs, DMs, press advertising, banners, display suite, custom furniture and on-site signage.
"As a Sales Consultant, I've been positioned in many sales offices and hands down the Redstone Display Centre is the best I've ever seen and worked in. Visitors have been really impressed and engaged with the whole Redstone experience.”
Oliver Hume Real Estate