Willow Springs by Golden Age Group is a boutique master-planned community set within Melbourne’s fast growing western corridor.
At the start of 2021, Vive Group was engaged to refresh the brand identity in preparation for the launch of Willow Springs. We developed the brand story & positioning with a focus on a true sense of tradition and community.
One of the key deliverables for Vive Group was the sales office design & fitout. We designed a feature entry wall with beautiful wood panelling, a striking coffee bar & custom-built cabinetry enhancing the sales experience & customer journey.
Another feature was the playful & exciting interactive kid’s space, with magnetic walls and magnet shapes for kids to create their very own neighbourhood stories.
Following a 6 week ROI digital campaign, 700 leads were generated and within 4 weeks of the official launch, 90% of the first stage was sold.
Successful deliverables include project brochure, Design Guidelines brochure, builders’ information pack, stage release brochures, ROI landing page, digital campaign management, eDMs, signage, 3D renders, point of sale design, interior design and sales office fitout.