Willow Springs


Willow Springs Brochure
Willow Springs Park Render

Willow Springs by Golden Age Group is a boutique master-planned community set within Melbourne’s fast growing western corridor.

Willow Springs Sales Office Rockbank
Willow Springs Sales Office

At the start of 2021, Vive Group was engaged to refresh the brand identity in preparation for the launch of Willow Springs. We developed the brand story & positioning with a focus on a true sense of tradition and community.

Willow Springs Sales Office Coffee Bar

One of the key deliverables for Vive Group was the sales office design & fitout. We designed a feature entry wall with beautiful wood panelling, a striking coffee bar & custom-built cabinetry enhancing the sales experience & customer journey.

Willow Springs Sales Office Kids Zone

Another feature was the playful & exciting interactive kid’s space, with magnetic walls and magnet shapes for kids to create their very own neighbourhood stories.

Willow Springs Sales Office Signage

Following a 6 week ROI digital campaign, 700 leads were generated and within 4 weeks of the official launch, 90% of the first stage was sold.

Willow Springs Sales Office Flags

Successful deliverables include project brochure, Design Guidelines brochure, builders’ information pack, stage release brochures, ROI landing page, digital campaign management, eDMs, signage, 3D renders, point of sale design, interior design and sales office fitout.